Global textile market is expected to grow steadily but slowly at a rate of 2.5 to 3.5 percent CAGR. Cotton and man made fabrics continue to dominate the industry with the combination of them reaching 80 percent market share. Natural fibres have a 46 percent marketshare compared to polyester’s 27 percent. Crude oil is a very important material in the manufacturing of polyester and the price of polyester tends to follow the price of crude oil. Cotton prices have been growing steadily at a rate of 2 percent. In the global textile market apparel accounts for most of their sales then fabric. India is the 6th largest exporter in the textiles market and their main exports are ready to be worn apparels. Most of their exports go to either US or Bangladesh. An opportunity they have is the decline of china apparels to US. India has higher labour costs for which they are losing competitiveness to other asian players but low costs in water and capacity is their strong suit. Because of the need to diversify away from china, India is a preferred second to china. Some of the key growth drivers and trends for the global textile market is increasing globalisation, rising per capita income, changing consumer preferences, macro economic recovery, and technology. India is the second largest producer of cotton with a market share of 20 percent among the global nations. Indian textile and apparel market is expected to grow much faster than the global market with a CAGR of 6 to 7 percent. Indias per capital spending on clothing and footwear is only at us 79 dollars compared to the 800 and 1200 of EU and US signifying a lot of growth potential. After the ready made stuff the second biggest thing is exports for Indian apparel players. Some of the competitive advantages that india has in the textile markets are second largest cotton producer, low domestic prices, and government support. Growth in long term is going to be driven by cotton farm recovery and demand in domestic and international markets. For polyester exports turkey is the biggest importer of Indian exports. They are also the largest importer as a whole. Growth drivers for polyester in India are affordability compared to cotton, rise in demand, and emergence of sustainable fashion.  It’s also not an easy industry to became a big player in because of factors like economy of scale and long lead time. Cotton yarn industry is highly fragmented with a lot of small players dominating the market. Cotton prices have been declining due to weak demand. India has a discount to cotton prices compared to global economies. Top destination of cotton yarn exports from India is Bangladesh. In polyester China is coming up as a big contester to India. Cotton is the preferred fabric in India and over the years they have a 25 percent marketshare in cotton production. Government policies are helpful to cotton producers. India is working to getting FTA agreements with EU which should hep the textile segment in exports. They are one of the few Indian textile players with presence across cotton, polyester and technical fibre materials which find end uses in a lot of industries. They had a market share of almost 2 percent in the Indian textile yarn industry. About 3 fourths of their revenue comes from polyester yarn. Growth in the long run for the Indian textile market is expected to be fuelled increase in discretionary income, rising urban population, online retailing, and shift from cotton to man made fibres. Exports are still a very small part of their business with revenue from exports being only 3 percent. They have more then 900 distributor in 7 countries including India. Some of their strength are they are one of the only companies in their peer group that focuses on cotton, polyester and technical fibres. They focus on the development of new products through process innovation. They have many long standing partnerships with a lot of different brands. They also have an Avery deep knowledge and understanding in the industry. Their main strategies are to expand their manufacturing capacity, and enhance value by adding new products.