They are a leading financial services firm with assets of 3.9 trillion dollars and are number one in various things such as private bank and investment managers, deposits and small businesses, customer satisfaction and more. Despite the global uncertainties customers continue to spend making sure that the economy sees a soft landing. The economy is also being fuelled by government spending and past stimulus. Despite this there is a need for greater investments because of the shift to a greener world. Another downside is quantitive tightening is draining 900 billion a year. It was another strong year for the company with record revenues again reaching 162.4 billion and net income just under 50 billion. They added close to 3.6 million new customers. Their asset and wealth management fund saw record inflows of 490 billion. In total they serve about 82 million US customers and 7 million small businesses. More than 90 percent of Fortune 500 companies do business with them and they have presence in over 100 markets globally. Despite the total amount of assets under control being lower than in 2021 they have generated way higher returns in terms of revenue. They realise the impact that AI is going to have and they first started to use it a decade ago and since then they have built a big team of AI experts and data scientists. They now have 400 use cases of AI in things like marketing, fraud and risk. They are also exploring the uses of gen AI in improving operation efficiency software engineering and customer services. They are transferring all their data onto the cloud to improve their efficiency. They purchased First bank which is expected to add on to their capabilities and provide the company as a whole Wirth extra revenue. The company management is very worried about the macroeconomics conditions as everything seemed to be bad because of the increasing quantitive tightening, deficits and more which have never happened before. US has the biggest financial markets with public debts and equity up to 137 trillion dollars with the GDP being 27 trillion dollars. New rules like raising capital requirement by 50 percent is harming market stability and could make banking harder to do and push people towards illegal banking systems. Market regulations are making business harder to do for banking systems. Net income rose by 42 percent while revenue increased by 28 percent showing more retention of revenue. For consumer banking they have a 11.3 percent market share in deposits. They are adding a lot of new branches with 650 more branches in the last 5 years. For their small business banking they hold 9.5 percent market share which means they are number one because of the fragmented market and some of their strategies to grow are increasing banker capacity so they can do larger funds, provide more value adding products, and to continue to expand their support. They furthered their position as number one in credit cards also by launching new plans like rewards and more. Connected consumer and wealth management are sectors that they are looking  to focus on now. Connected commerce is 2 sided platforms that connect their customers to other brands for other things like travel, dining experiences and helping them save money when shopping. For connected consumers they have managed to double their volume. For scaling this going forward they are focused on scaling their travel business, expanding shopping offers, and innovative ways to pay. For their wealth management business they have done well by almost reaching a trillion dollars in total assets under management. This momentum comes from their brand name and the various other investment they have made. They also offer auto and home lending services but over there the focus is not to became number one in the business but to just be there for their customers. About half of their spending goes into product development making sure that they have the best products and services so that they can maintain their number one role. In 2023 their corporate and investment bank achieved net income of 14 billion dollars and a revenue of 49 billion. They are planning to merge their Corporate and investing banking division with their commercial banking division. Investment banking has been in a tough spot because of macro issues leading to the lowest fees in a decade. They are looking to expand their capabilities in trading, private capital markets and are also trying to integrate their divisions. Their commercial banking division did very well in a tough year by achieving record revenue and net income and payments. They added more than 5k commercial real estate clients and 2000 middle market clients. They deliver innovative solutions to help their clients develop their businesses. A lot of their businesses comes from New York. Their performance for their asset management has been higher then 80 percent of their peers and have received record inflows this year.