They provide products and services for enterprises with a lot of their products being to help enterprises digitally. Their client base includes businesses of many sizes, government agencies, educational institutions, and resellers. Their product can be used for many different things like a global app developer could use their infrastructure to build their software as a service business, a financial company could use their products to run their banking applications, and. Global consumer products company can help manage their resources, risk management supply chain and more by suing a product from them. They spend a lot of money into research and development and focus their development on improving the performance of their product and how fast it can be deployed. They have 3 main businesses cloud and license, hardware, and services. Demand for their cloud services as a deployment method has gone up in recent terms and this part of their service can also prove beneficial to companies outside of the line of tech. They provide many software as a service offerings helping enterprises in areas such as decision making, performance management and many more. Customers can also purchase oracle application licences to use within oracle cloud or their own cloud based technology to help with a lot of things like financial performance business planning and more. Their infrastructure technology is designed to be flexible, cost effective while maintaining performance standards. OCI or oracle cloud infrastructure is used by partners and costumers for a variety of use cases across data management, app development, analysis and more. Oracle data base is the world’s best enterprise database for companies around the world. A lot of companies have already licensed their data base. Their autonomous database is used to deliver performance and to scale for enterprise database workloads. It is engineered to lower labour costs and human error. Some business risks that they face is rapid development in technology and not being able to keep up with it, if they mess up the execution of their Oracle cloud strategy, coding or manufacturing issues leading to disfunction. Their cloud and license business represents above 80 percent of their total revenue. Hardware business represents about 6 to 7 percent of their total revenue. They expect to have lower margins on their hardware business because of all the incremental costs that they take on. Their services business attribute to about 11 percent of their total revenue. Most of their revenue comes from the americas with Europe being only 25 percent as the second highest. Their hardware business is the only one in which the americas don’t have higher then 60 percent of total revenue. Their capital expenditure rose by 93 percent last year and their free cashflows rose by 60 percent while their cash providing by their operating activities grew by 83 percent. Overview. Oracle Corporation is a multinational technology company that primarily provides software, cloud services, and hardware products. It's best known for its database management systems, which are widely used by businesses to store, manage, and analyse large amounts of data. Personal thoughts. I think it is a very good sector that they do business in as it is a way towards digitalisation and can easily save a lot of money for companies. I like how they can acquire a variety of customers because their products are those that most businesses need. There can be a huge oppurtunity for them because of the AI wave and if they can manage to capitalise on this they can easily grow a lot. Their business is one that many companies would just be starting to utilise as they realise the good that technology can do to them.