Havells overview
They are providers to about 70 percent of sockets and have realised a lot designs for the sockets. They also try to imbed technology with all of their products and they have a lot of things which is helpful during hot weather such as air cons and refrigerators. They recognise how lighting stuff are becoming a part of decor instead of just lighting. In line with this they have released a lot of stylish designs. One of the noticeable ones are their stellar ac which was released from a brand the own called Lloyd. It has mood lighting. Customers can easily access and buy Havells items as they have a wide omni channel which means deeper pentration. They also have an app called sync which helps the customer see all their products and have a seamless process with that. Because of the wide omni channel approach Havells offers a wide penetration level and they also keep on investing into R&D which means they have a lot of innovative designs. Havells has expanded from homes to offices and companies and industries. They offer products for offices and do a lot of safe cable work for industries. They have 20 different product verticals. The 20 products that they offer are Domestic switchgears, Capacitors, Switches, Industrial switchgears, Power cables, Flexible cables, Professional Luminaires, Consumer Luminaires, Fans, Appliances, Water Heaters, Motors, Solar, Pump, Water Purifiers, Personal Grooming Products (PGPs), Air conditioners, Televisions, Washing machines and Refrigerators.
The company got better margins on the back of premiumisation, optimising costs and comity pricing taking a dip. Havells uses the latest technology for the convince of the customer. They also have a wide range of products which means they have deeper penetration. Some investments they have made for long term growth are building brands, omni channel which is mostly just like increasing their omni channel range. This year they also spent a lot on digitisation. Manufacturing capacity also increased on the back of strong investment. They also spent a lot on their R&D team. As they enter fy 24 and 25 since their are expectations for a strong summer and also a robust real estate market they are hoping customer demand will pick up. Their 5 pillars for growth are Brand, Channel, Innovation, Digitisation and talent. For brand their actions are the basics which is just to reinforce their brand. For channel their goals are just to deepen their penetration and to reach out to more and more customers. For innovation their main goal is product expansion and extension which is when they take a product they have and then expand it to fit the customers need. This is what they did with stellar which is their ac and the expanded it to have mood lights and other features. For digitisation it kind of ties in with channels and overall it just is to focus on technology. For talent it is mainly focusing on upgrading their employees.
Indian market show good growth during fy 23 and it was helped a lot by government initiatives. The real estate sector also had a good time and the need for electric goods are also going to be hitting the market soon. Despite the market being so good this year consumer demand was weak because of inflation and companies in the rural and affordable segments did better. Some growth drivers for electrical consumer durables are Favourable demographics, rising urbanisation and electrification, premiumisation and under-penetration. Havells already has a very strong position in all this and will look to capitalise on their advantage. For their switches and automation category they expanded their product offerings with a new product called I-Sense and they added a new colour to one of their already existing products. They also added new ranges with the Advia and the Magnus range. Their cables area experiences good growth on the back of government investments in infrastructure. The robust demand in residential real estate housing with government initiatives is going to lead the charge for growth opportunities for cables. For their lighting business Havells received strong growth on the back of their strong customer centric approach. Havells also successfully executed their projects in their public and infrastructure segment. They also launched their first solar panel lights. For their electric consumer durables growth was slow on the back of little customer demand but premium offerings and other emerging channels did relatively well. Since their acquisition of Lloyd they have worked more towards innovational products and premiumisation of products. They also launched their stylus and stellar aircon and rapid cooling air cons for the summer of 24. They also have aircons that can work as home decor.
Summary
Havells is a consumer home appliance brands that specialise in housing equipment that are mainly electrical like cables and switches. It also has a strong business in the cooling are weather its cooling of food from refrigerators or cooling of houses with air cons. They also offer televisions, Water heaters and washing machines. Over all Havells have 20 products in the home appliance. They have a wide omni channel and work towards making all their products as innovative as possible so it can also work as home decor which will increase the chances of customers buying it. They also started providing to new business areas like offices. Over all Havells have a lot of products and is a very broad home appliance brand.
Own thoughts
In my opinion haves is a a very good brand and with the boom in retail housing and real estate sooner or later this area is also going to boom. I think they provide a lot of result and their focus on premiumisation is a good one. I think urbanisation is going to help them a lot as most of their products are for urban places and premium products.